As far as electronic dance music acts go, they seem to be a dime a dozen these days. A new one pops up at least once a week and we're led to believe they're the next big thing...until we never hear about them again.
Krewella might have seemingly come up and out of nowhere, but this threesome of Chicagoans most likely isn't going to be going anywhere. They've just released their first EP, Play Hard, and they've been touring somewhat non-stop on the heels of the six-track disc. Having taken on a college tour this past summer and spending the interim between their fall continuation of which on tour with Benny Benassi, the group seems to be in the hearts, minds and faces of EDM fans the country and world over.
So who are these three young whippersnappers who seems to have taken over the game in a matter of no time? Two-thirds of the band is made up of singing sisters Jahan and Yasmine Yousaf, a kindred pair who bravely told their parents screw college just two years ago. The girls hold the power of writing all the lyrics for the group, but it's odd man out Kris Trindl, aka Rain Man, who creates their beats and produces their sound.
The mix works startlingly well as evidenced by their ever-growing success, and on 10/26 they'll make their first trip to the home of EDM just in time for Halloween.
"We're really stoked about the show," says Yasmine. "We've never been to Detroit before and it's Halloween weekend which is, collectively, our favorite time of year. We've been talking about whether or not we'll dress up, it's still up in the air. We're not sure if we'll have time."
It's no wonder they don't have time to spare to pick up a costume, considering all that aforementioned touring, and there's only more to come.
Next month, the group plans to head to November and after that they'll be working toward revamping their show, adding the sisters' live vocals to the mix. And once they find themselves back in their hometown, they'll be hitting the studio for some serious writing and recording sessions.
"We're taking some time during the winter to work on our album. We're really excited to get back into the studio," says Yasmine. "We really want to get this first album out."
While the album they'll be working on will be their first, the group's been together for five years now, but it wasn't until last July that they released their first single. So what was happening during that four-year formative period, exactly?
"We spent a lot of time really trying to figure out what Krewella was," says Yasmine.
What they came up with was a mix of dubstep, house and progressive EDM as well as the sisters' sensual female vocals that seems to inspire audiences everywhere to sweat and rage like nobody's business. And while their reputation tends to proceed them, it can also create plenty of pressure to live up to their name.
"It's a lot to live up to, but since we've been doing this for a while, we really don't get nervous anymore," says Yasmine.
Having mastered live performance and with a clear agenda for what's to come in the short future, this young threesome have their sights set farther than just 2013.
"We'd really like to write songs for other artists and Kris and Jahan really want to score movies eventually," says Yasmine.
With the EDM world in their collective hands, it seems nothing's out of reach for this trio. | RDW
FREAKY DEAKY FEATURING Zeds Dead AND KREWELLA • 10/26, 8p.m. • Elektricity Nightclub • 15 S. Saginaw, Pontiac • 248.599.2212 • elektricitymusic.com • $20-$30
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