The Detroit music scene is always changing — rising and falling. Currently, hipster bands have taken over, garage rock died down and nobody cares about the thriving punk scene. However, it's comforting to know that whenever one is in the mood for blood-soaked lyrics and violence, the Insane Clown Posse will always be on hand and ready to deliver.
In 2009, ICP released the album Bang! Pow! Boom! and, much to everyone's surprise, it did well. Bang! Pow! Boom! debuted at number four on the Billboard 200 and at number one on the Billboard Top Independent Album Chart. A single off the album got ICP the most public attention they've had since getting kicked off Hollywood Records by Disney in the mid-'90s.
This single, "Miracles," speaks of the miracles of everyday life ("Fucking magnets! How do they work?") and shows appreciation for the simple things. "Miracles" was generally unnoticed at first — until the music video came out and spread throughout the Internet faster than bed bugs in Detroit. The "Miracles" music video received over four million views on YouTube and was even parodied on Saturday Night Live.
Psychopathic Records and ICP have been hustling hard lately. Their second film, Big Money Rustlas, was released on DVD this past summer. Twiztid and ABK just dropped new albums, which are both killer, and Mike E. Clark is getting ready to drop his second mixtape. There is definitely no sleep for the wicked ... or the insane. Currently, ICP are on the road for the annual Hallowicked Tour, which will commence in Detroit on Halloween and is always one of the best shows of the year. Real Detroit recently caught up with Violent J to talk about magnets and ICP's new album. He's keeping the title a secret, and while we almost got him to tell us five times during the interview, he managed to keep it under wraps. All will be revealed at this year's Hallowicked.
Hate on ICP all you want — Violent J and Shaggy 2 Dope have made a name for themselves doing something seemingly ridiculous and it worked. Besides a record label, a wrestling federation, movies, an energy drink and a discography that can rival any local band, ICP have a rabid fanbase — the Juggalos — who will mess you up if you talk shit about the clowns. Detroit will be full of Juggalos come Halloween, so don't say we didn't warn you!
So how do magnets work?
I don't scientifically know but I know they have it figured out. I don't know how to explain it.
How do you feel about all the attention that "Miracles" received?
Most people had a laugh. Some people got really pissed about it. It's a positive song. Some of these people really hate us and if they had it their way we wouldn't be here, and that's fucking scary.
The parody that Saturday Night Live did of "Miracles" was hilarious. What did you think of it?
That was awesome. We will always remember that. I will remember that shit when I'm 92.
Bang! Pow! Boom! did really well for you. What's next?
If you only knew our plans ... I wish I could tell you. We are going to outdo Bang! Pow! Boom! Deciding to go back to the Dark Carnival came full circle. I got a good view of what we did right and where we fucked up. When Bang! Pow! Boom! outsold The Tempest, I saw that. I have a good grasp on where we're going. The packaging alone for the new album is going to be awesome. The name of the album will be devastating. Everything about [it] just came to me. We didn't stress over it. It all just came naturally. It was so natural and easy and fresh. From a Juggalo standpoint, we will kill it.
Besides the album what else is next?
Well, the next big thing will be our new album. It will consume all of our time for the next several years. So much is coming with it. We did have a meeting with VH1 about doing a reality show like Hogan Knows Best but with us. We have a lot of good ideas.
Now that Shaggy 2 Dope and yourself both have kids, how is it being a family man?
You've got to be a family man when you have kids. Any good man will turn into a family man when they have kids. My son just started kindergarten, so my family couldn't come on the road with me this time. But they will be at the show in Detroit.
Your sub-label, Hatchet House, recently signed Flint legends the Dayton Family. What drew you to them?
Their energy. The way they yell their lyrics. Listen to Shoestring yell his verses and listen to Bootleg scream his. They are not lazy. You can hear them taking these hard breaths. They are real and we are going to bring the best out of them.
Many of your fans are aspiring rappers. What advice do you have for them to steer them in the direction of getting signed with Psychopathic Records?
Insane amounts of work. If you work for it, you get it. Make noise on your own. If you can sell on your own and you come to us with your game plan we will pay attention. We just don't have the time to develop artists and sit in the studio with them anymore. You have to work your fucking ass off. Everyone is looking for a shortcut, but if you have to work at a fucking gas station to make money to press your CDs then do it. | RDW
Insane Clown Posse • 10/31, 6:30 p.m. • Fillmore • 2115 Woodward Ave., Detroit • 313.961.5451 • livenation.com • $42