Article Tools
Branching Out
Last year, Invincible took her first trip to the South By Southwest (SXSW) festival in Austin, TX — known as an industry conference rife with opportunities for new artists to network with agents and bigwigs. Last year, the Detroit rapper scored a few connections to overseas music festivals. But Invincible stepped her game up for 2010, creating more connections for Detroit artists. Her Emergence Media group is putting on one of the official SXSW showcases, with a lineup chock-full of Detroit’s finest.
Although this will be her first SXSW-affiliated showcase, this isn't Invincible's first time reppin’ Detroit artists to the world at large. That includes a 2008 Long Beach, CA, show, which ended up resembling a UAW protest more than a rap showcase when promoters threatened to hold back payment. But Invincible still believes in the opportunities that come from out-of-town shows. As she so eloquently says: “Every time we do an out of town event together, it creates more opportunities for people to break bread, so we don’t have to fight over crumbs.”
Although she wishes she could have made an entire day of SXSW Detroit and brought even more talent, Invincible chose Slum Village and Black Milk to headline the Detroit By Southwest showcase. Ten other artists will support those Detroit legends while celebrating the launch party of the website SplinkMe.com, which Invincible describes as a way to "connect small businesses with cultural influencers, such as artists and community figures, towards developing partnerships and sponsorships.” How very Detroit. Hope Austin is ready for this epic Motown takeover! | RDW
Detroit By Southwest • 3/18, 8 p.m. - 2 a.m. • Victory Grill • 1104 E. 11th St., Austin, TX • 512.322.9344 • historicvictorygrill.org
© Copyright by RealDetroitWeekly.com
© 2010
Real Detroit Weekly, LLC | 615 S. Washington Ave (2nd Floor), Royal Oak, MI 48067
| 
Comments (0)