As men begin to pay more attention to their appearance – those of you with beards, that's not what I'm referring to – it becomes increasingly harder to find accessories and undergarments that work well with a finely-tailored outfit. For instance, guys, have you ever tried wearing traditional, bulky boxer shorts with a pair of straight leg or skinny jeans? Or with non-baggy, adult style shorts? (God forbid you're still wearing cargo shorts, but that's for a different article altogether.) But, you see, then there's the problem of support – and I'm not talking of the belt or suspender variety. Briefs (you know, the kind men used to wear, like, 60 years ago) and boxer-briefs probably provide you the huggage you're looking for, but they most certainly don't do much for testicular support and comfort. Yep, I said it. Because it's a real thing. And if you ignore it, you're going to be adjusting your junk in public and having bulky, bulging spots in your slacks – just generally looking awkward. This is not something the modern man should be worrying about.
The first time I saw a pair of Frigo's futuristic-looking underwear, I was pretty certain they were designed for crime-fighters (Batman, in particular). But, upon closer inspection – and let me tell you, the explanation of the design is quite intriguing – it makes so much sense, that you start to wonder why no one has come up with something like this before. Leave it to those darned creative Swedes!
You're probably wondering, however, what does this have to do with the Motor City? RevolutionWear (Frigo's parent company) is traditionally something that would be profiled in GQ or Esquire or Men's Health, right? Well, the cool tie-in here is that the brains and backing of Frigo is way closer to home than you'd think. "So many of the local guys around here love them," says Detroit native and major part of the Frigo mainframe, Mikey Eckstein. "Darren McCarty loves them, Dominic Raiola. The dudes in Kaleido won't even play a show without them."
While Eckstein's partners are from Sweden, he's been building the base of the company from the ground up over here, as he's done with several ventures in metro Detroit and beyond. One of the partners, Mathias Ingvarsson, actually started the distribution of Tempur-Pedic in Sweden. "I met these guys on a fluke, through the film industry," says Eckstein. But Frigo hasn't been an up-and-coming success story just in Southeastern Michigan. Stars from all over have been clamoring to spread the word. "In the last month, Puffy has tweeted about them, Kevin Connolly [from Entourage] has been tweeting about them. Timbaland, Mike Tyson. We had 1400 likes in one day on our Facebook page," says Eckstein.
The patented aspect of these futuristic underthings is the "Frigo Zone" – a pouch system that acts much like a bra does for women. It has adjustable straps up near the waistband, allowing you to adjust the support for your testicles. If that sounds weird or crude to you, grow up. Once you've adjusted this thing to fit specifically to your manhood, you'll realize how much better your pants and shorts fit (the thigh area of the bottom of the Frigo also features hem stabilizers, keeping them from riding up) and how much easier it is to walk around without any kind of uncomfortable movements going on. Plus, the mesh material and ventilation areas are all specifically designed to keep you cool, comfortable – and with the seams all bonded instead of cheaply sewn – you will, again, not have any kind of awkward fit.
Also, because of the very specific fit – the design of all this fanciness, by the way, teetered at about a couple million bucks – these are also the ideal undergarments to wear while doing any sort of physical activity. Because of the close fit, moisture-wicking material and overall design, it reduces muscle vibration and cuts down on the likelihood of injury from such things.
"We've had some major retail meetings lately," says Eckstein. "They're available online right now, but the company really is only in 'phase two' – we're getting some very good momentum on the grass roots side right now. This is something that's fun, new and cool," says Eckstein. "I'm excited to be part of this." | RDW
For more info on RevolutionWear and Frigo, head over to revolutionwear.com.