FOR IMMEDIATE RELEASE

DETROIT— September 1, 2011— Home to the world’s most exciting urban renewal story in progress, Detroit Fashion Collective (DFC) is striving to become a cornerstone of the city’s reinvention. Supporting the next generation of fashion designers in the city, DFC is an organization dedicated nurturing and developing innovative talent while creating an entrepreneurial culture.

Slated to open this fall, Detroit Fashion Collective is located at 1448 Woodward Avenue off Grand River and John R. The fashion incubator features a state-of-the-art design studio providing both work and showroom space.

DFC director Adriana Pavon, along with a small group of industry peers are taking a different approach to their careers and returning to the working-class neighborhoods of Detroit. DFC has built-in relationships and trade affiliations with empire cities such as, New York and Los Angeles, and would like to extend their resources and partnerships from across the country to Detroit. With a focus on accelerating independently owned fashion businesses, DFC’s mission is to ignite the entrepreneurial spirit of design students by providing a context for our members to seamlessly transition from apprenticeship to practitioners.

“We are excited to bring clothing manufacturing to Detroit and to collaborate with talented designers who believes in quality apparel made in the USA,” said Adriana Pavon, director of Detroit Fashion Collective. Pavon added, “DFC is an innovative way to drive creative design and entrepreneurial success in Detroit’s fashion industry. By providing resources and business support to the city’s fashion designers, it will help keep our creative talent here, while building an economic base for continued job growth.”

DFC’s services include educational seminars, classes, guest speaker series, fashion shows, designer exchanges, competitions and opportunities to participate in high-profile red carpet events. An emphasis on trade affiliations provides a context for members to seamlessly transition from apprenticeship to practitioners.

Encompassing all aspects of the fashion industry from fashion design, hair, makeup, photography, film and wardrobe consulting, DFC will also provide a creative professional environment to foster promising fashion talent. By offering low-cost design studio space, business mentoring, educational seminars, and networking opportunities, the program provides a way for participants to reach their full potential and become a successful an integral part of the fashion community. DFC plays an essential role in the growth by helping creative entrepreneurs develop the business and professional skills they need to grow and sustain their business.

DFC is kicking off its workshop series for the month of September:

LEGAL WORKSHOP
Date: September 17, 2011
Time: 3-5 p.m.
Cost: $15 donation including refreshments
Location: TBA
“Creating the Right Foundation of Your Business”
In this seminar, attorney Tracy A. Marion will cover the best practices and overview to trademark, patents and how they apply to your industry. Open to all creative practitioners.
Feel free to send in your questions, DFC will have a Q&A segment.

Date: September 18, 2011
Time: 10 a.m. - 1 p.m.
Cost: $150 including model and refreshments
Location: TBA
Instructed by: Kelley Decoste, Chela Olea, Sharla Mohney
Clientele includes: Nylon -Wrap Magazine
Katy Perry│The Futureheads│The Sounds│The Hives│Chris Cornell│The Bravery│ The Klaxons│Kate Nash│RaRaRiot│White Lies│Julieta Venegas│Enanitos Verdes
Le Butcherettes│Adanowsky│Hello Seahorse│Molotov│Chikita Violenta│Kinky│Panteón Rococó
You will learn: How to apply make-up for high definition film and photography, while learning some great tricks of the trade.You will also be shown how to do quick up-dos to complete your models camera ready look
What to bring: Bring your make-up kit, tail comb, bobby pins, brush and hair spray. DFC will provide a model.
A professional head shot of your model is included
SPACE IS LIMITED

Date: September 18, 2011
Instructed by: David Lewinski
Time: 2 p.m.- 6 p.m.
Cost: $150 including a model
Location: TBA
David grew up in Metro Detroit. He is a regular contributor to Hour Detroit Magazine, Detroit Home, dBusiness and is also the managing photographer for Metromode. Some of his clients include the Smithsonian, Michigan Municipal League, the Taubman School of Art and Architecture and the Sundance Festival Film Festival. David’s work is best summed up in his own words: “My images strive to illustrate my conscious perception of the facts, hopefully with a dash of underlying humor.”
You will learn: How to utilize supplemental lighting, specifically off camera strobe with a model and various accessories to create a specific mood.
What to bring: A DSLR with a hot shoe mount and lens. The DSLR must be able to be set to manual.
SPACE IS LIMITED

About Detroit Fashion Collective
Detroit Fashion Collective (DFC) is an organization dedicated nurturing and developing innovative talent while creating an entrepreneurial culture. DFC is committed to leading Detroit into a successful and thriving fashion industry. DFC was formed by a group of passionate industry practitioners to support the independent creative fashion community with a focus on accelerating independently owned fashion businesses. DFC services include educational seminars, classes, guest speaker series, fashion shows, designer exchanges, and competitions, opportunities to participate in high-profile red carpet events. For more information, please visit www.detroitfashioncollective.com

For additional information on Detroit Fashion Collective or would like to schedule an interview with DFC director Adriana Pavon, please contact Asia Willis at asia.willis@gmail.com, 248-895-2011 or http://detroitfashioncollective.com/contact/

MEDIA CONTACT:
Asia Willis
Detroit Fashion Collective
Public Relations Coordinator
248-895-2011
asia.willis@gmail.com
http://detroitfashioncollective.com/contact/